T-Mobile Calls AT&T's Next Service 'Calculating, Sneaky, Underhanded' In Latest Ad
by Joe White
July 23, 2013
In a new print advertisement, T-Mobile declares AT&T - and particularly the carrier's "AT&T Next" program - to be "calculating, sneaky, [and] underhanded," in the most recent of several high-profile attacks launched at the network.
The advertisement, pictured above, is set to run today in the United States, according to AllThingsD, and accuses T-Mobile's rival carrier of attempting to trick subscribers into wasting money while signed on to its "upgrade early" program, AT&T Next.
As a reminder, AT&T Next encourages customers to pay for a smartphone or tablet on a monthly basis, and features no downpayment, upgrade fee, or activation fee. On the surface, it might look like an attractive option.
That being said, Consumer Reports was quick to criticize the service, which ultimately could cost subscribers around $400 more for an iPhone 5 than T-Mobile's similar service, "Jump."
As such, AT&T-bashing season indeed appears to be upon us: Besides Consumer Reports' condemning article, T-Mobile's chief executive officer John Legere reminded smartphone owners that customers pay more and get less with AT&T Next, while Verizon is presently running a print advertisement which takes aim at the carrier over an unrelated issue.
T-Mobile's latest attack on AT&T is set to appear today, Tuesday, July 23, in USA Today, and follow-up ads (some of which also criticize Verizon) will be appearing in different newspapers on Wednesday.
We'll keep you updated with further information as we receive it.
In the meantime, see: Reliable KGI Securities Analyst Predicts No iPad mini 2 For This Fall, Best Buy Launches Enhanced iPad Trade-In Program With $200 Gift Cards, and Following AT&T's Claims Of Reliability, Verizon Strikes Back.
