January 3, 2014
Are you set to attend this year's Consumer Electronics Show (CES), scheduled for Jan. 7 to 10 in Las Vegas? If yes, then you might want to participate in a special scavenger hunt that will be held throughout the event using Apple's iBeacon technology. Said to be the first promotional iBeacon-based scavenger hunt, the contest will have participants exploring all areas of the show with the 2014 International CES app in order to collect badges from iBeacons. The first three players who collect all of the scavenger hunt badges will each receive a special prize from CES, with consolation prizes also set to be given to other players who complete the hunt. According to CES organizer Consumer Electronics Association (CEA):
CEA is partnering with its member companies Radius Networks Inc., the leading provider of mobile proximity services, and Texas Instruments to implement the scavenger hunt. The devices being used for the hunt are Radius Networks iBeacons using Bluetooth low-energy technology from Texas Instruments (TI).Introduced by Apple (although just in passing) at WWDC 2013, iBeacon is an indoor positioning system that uses Bluetooth low energy proximity sensing to notify nearby mobile devices with a compatible operating system (e.g. iOS 7) or app (e.g. the CES mobile app). See also: Apple Launches iBeacon In Retail Stores, Updates The Apple Store iOS App, Apple's iBeacon Is Now Being Used To Give Bar Patrons Free Access To Magazines, and MLB Plans To Introduce Apple's iBeacon Indoor Mapping Technology In 2014.
2014 International CES
Consumer Electronics Association