by Brent Dirks
January 16, 2014
Use of Apple’s iBeacon technology is continuing to expand. According to GigaOm, Shopkick will soon launch its shopBeacon technology in 100 American Eagle Outfitters locations across the United States. When the pilot goes live in February, Shopkick says it will be the largest iBeacon trial in the country. As a reminder, iBeacon uses Bluetooth 4.0 technology to detect an iOS device within a limited range. In tandem with the Shopkick app, iBeacon will help tailor the shopping experience to a customer:
At first, shopBeacon will be used to “greet” customers with the Shopkick app as they enter the store and give customers push alerts on overall in-store deals and discounts as well as personalized recommendations based on a shopper’s app preferences. But Shopkick and American Eagle said they soon would begin offering more location-targeted info, such as pushing offers on jeans when you enter the denim section.In December, Apple rolled out iBeacon technology to all of its 254 retail stores in the United States. In conjunction with the Apple Store app, shoppers are asked if they want to upgrade their handset while checking eligibility status. Inside the store, iBeacons know exactly where you are located and then tailor the information to the location. And starting this season, some Major League Baseball stadiums will use iBeacon technology to help customize the MLB At the Ballpark app. Fans will be able to take advantage of a number of features, including a personalized map of the stadium.
MLB.com At the Ballpark