Apple Adds Apple TV Channel For iTunes Festival SXSW
March 9, 2014
Apple has just re-added its iTunes Festival channel to the Apple TV ahead of the start of iTunes Festival SXSW, which is just a few days away.
As reported by 9to5Mac, the new channel shows up in the center of the Apple TV's channel menu. Through it, viewers can stream, live or on demand, the shows in the upcoming concert series at SXSW. The iTunes Festival Apple TV channel is a supplement to the official iTunes Festival iOS app, which was updated just a couple of days ago for the same purpose.
First held in 2007, the iTunes Festival is a popular concert series sponsored by Apple. It has usually been held at The Roundhouse in London. But last month, Apple announced that it would be bringing the festival to the U.S. for the first time at this year’s SXSW.
Dubbed iTunes Festival SXSW, the event will be held from Tuesday, March 11, to Saturday, March 15, at ACL Live at the Moody Theater in Austin, Texas, and will feature the following lineup of performers:
All five nights of the iTunes Festival SXSW will be available to stream via the official iTunes Store app for iOS and through iTunes on a Mac or PC, in addition to the iTunes Festival channel on Apple TV and the iTunes Festival app for iOS. For more information on the upcoming festival, visit itunes.com/festival.
- March 11: Coldplay, Imagine Dragons, London Grammar
- March 12: Kendrick Lamar, ScHoolboy Q, Isaiah Rashad
- March 13: Soundgarden, Band of Skulls, Capital Cities
- March 14: Pitbull, ZEDD, G.R.L.
- March 15: Keith Urban, Willie Nelson, Mickey Guyton
