Allison Johnson, Apple's former vice president of Worldwide Marketing, has discussed her six years at the Cupertino, Calif. company in a recent interview. Particularly interesting are her remarks concerning Apple co-founder and former CEO Steve Jobs' famous attention to detail when launching new products.
Johnson left Apple in 2011 and co-founded West, a creative agency based in San Francisco. During Behance’s 99U conference, however (via Cult of Mac), the former vice president described what it was like to work alongside Steve Jobs.
Describing Jobs' particular focus on marketing and design, she said:
He spent as much time in my world as he did in Jony’s world. Those were the two parts of the company he cared a lot about.
Cult of Mac goes on to cite Johnson as explaining that when she first wrote an internal AT&T memo on how to sell the original iPhone, Jobs “asked to see that email, and he edited it so that they would position it correctly.”
She added: “He would dive in at a level of detail that most human beings would never consider. A CEO looking at a sales memo to an internal sales group at AT&T. He cared that much.”
You can check out the full-length interview in the below video, and it's around 23 minutes in total. For those of you with an interest in Apple's marketing work, it's something you don't want to miss.
If you can't see the above video, please click this link.
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