Apple Is Going Green For Earth Day 2014
April 17, 2014
For the first time in eight years, Apple is planning to celebrate Earth Day. Cupertino is part of this year’s “Green Cities” initiative, which focuses on more environmentally efficient buildings, transportation, and cities, according to 9to5Mac.
On April 22, Apple will cover its Apple Store logos with green. Additionally, employees at some stores will be given new Earth Day shirts to wear. At the company’s main campus, a “large-scale internal event” is being held in the afternoon.
The last time Apple publicly recognized Earth Day was in 2006 when it announced a computer take-back program the day before the annual event, which was first held in 1970.
Apple's involvement with this year's Earth Day makes a lot of sense, given the focus of "Green Cities." The company has long been committed to making its new Campus 2 environmentally-friendly. In 2013, Apple hired former EPA administrator Lisa Jackson to serve as its top environmental adviser.
Here’s a look at the “Green Cities” initiative:
http://youtu.be/D806hNr-mrk
See also: Celebrate Earth Day With These Apps.
