Google Reportedly Considering Acquiring Songza To The Tune Of $15 Million

Google, headed by co-founding CEO Larry Page, is said to be in talks to acquire the popular music streaming service Songza. The New York Post has the story:

Page’s Google is in talks to acquire the 6-year-old Songza, a Long Island City-based music curation and streaming service with 5.5 million active users, two sources told The Post.

Google is reportedly offering to buy Songza for just around $15 million. That's admittedly a tiny amount compared with the valuations of its chief competitors: $4 billion for Spotify (which has 10 million active users) and $5 billion for Pandora (which has 77 million active users). Of course, there's also Beats Music, which Apple recently acquired along with Beats Electronics for $3 billion. Whether Songza takes Google's offer, such as it is, is yet to be seen. Both parties declined to comment for the Post's report. Songza sets itself apart from most other streaming services with its focus on offering playlists created through curation rather than algorithms. Should the acquisition push through, Google will likely use Songza to boost its music streaming offerings, which includes Google Play Music. Songza is available in the App Store for free, with a monthly $3.99 in-app purchase offered for the ad-free Club Songza option. See also: Google+ For iOS Updated With Stories Feature, New Photo Editor And More, Google Play Music For iOS Gets Playlist Editing And More In Latest Update, and Google Updates Chrome For iOS With More Omnibox And Search Enhancements.