With No New Apple TV In Sight, Best Buy Offers A Nice Deal On The Current Device
June 9, 2014
For a limited time, Best Buy is offering a $25 iTunes Gift Card with any Apple TV purchase. The card is added to your cart when the purchase is made at bestbuy.com.
Along with any movies or TV shows, the card can also be used for apps, music, and books. Since the box normally retails for $99, the gift card basically cuts the price to $74.
The complete terms and conditions can be found here.
The current-generation Apple TV launched in 2012. Though Apple may announce a fourth generation device later this year, nothing is guaranteed.
It’s no secret that Apple once attempted to secure content deals for the Apple TV that would bypass cable companies. This was the basis behind, not just the fourth generation device, but also for the so-called “iTV.”
When content providers refused to embrace Apple’s plans, the company was said to be working with cable providers “to acquire programming rights from media companies.” At the top of that list was Time Warner Cable, which apparently had agreed to a deal with Apple’s Eddy Cue to stream content through the next-generation Apple TV.
What happened? Comcast announced plans to acquire Time Warner Cable, thereby killing whatever plans Cue and company had been working on.
In April, things got even more messy for Apple when Amazon unveiled the new Fire TV.
The new $99 device continues to lack much of the content found on the Apple TV. Nonetheless, the device’s hardware and features are more advanced. The Fire TV is snappier than Apple’s product, for example, and includes gaming, voice search, and child safety controls.
See also: Dish Network's Plans For Web Television Won't Change Anything, Peer-To-Peer AirPlay Arrives On iOS 8, Apple TV, and Steve Jobs Biographer Says Apple Wants Beats' Iovine To Run Video Content Service.