Last month, Samsung released an ad for its Galaxy S5 smartphone criticizing the short battery life of and the lack of a user-replaceable battery in Apple’s iPhone 5s. Titled “Wall Huggers,” the ad (shown below) mocks users who find the need to stay close to wall outlets in order to recharge their low-battery iPhones at airports. Now, it appears that the Korean tech company has extended its mockery of wall huggers to airports in real life.
“Apparently, iPhone owners huddle around power outlets like the destitute around a fire burning in a trash can, hoping to watch just one more YouTube video and read just one more email,” CNET writes. “Apparently, the Korean electronics giant has evidence that this shaming of the small-screened iPhone is working. For now you can go to selected airports and see words around your power outlets. These words, stunningly, are courtesy of Samsung, and they’re as biting as a ravenous, rabid raccoon.”
If you can’t see the video embedded above, please click here.
Indeed, Samsung has begun displaying posters at some airports that poke fun at iPhone-toting wall huggers. As pictured above, one of the posters touts the Galaxy S5′s Ultra Power Saving Mode and teases, “So you have the power to be anywhere but here,” possibly mocking Apple’s current tagline for the iPhone 5s, “You’re more powerful than you think.”
Samsung’s outlet ads have been installed at the John F. Kennedy International Airport in New York, the Newark Liberty International Airport in New Jersey, and the O’Hare and Midway airports in Chicago. They’re expected to be found in more airports in the coming weeks.