Apple has just debuted a new TV ad for the iPhone 5s. Titled “Dreams,” the ad shows a number of people performing a variety of tasks and working in different occupations — that is, pursuing their dreams — using Apple's flagship handset.
As noted by Apple in its description for the video on its official YouTube channel, the ad is set to Jennifer O'Connor's “When I Grow Up,” which was recently released on iTunes. Check it out:If you can't see the video embedded above, please click here.
“Dreams” is part of Apple’s ongoing “You’re more powerful than you think” ad campaign, which highlights the many capabilities of the iPhone 5s. The campaign was launched last April with a TV ad titled “Powerful” and continued with the highlighting of the iPhone’s utility as a fitness tool in “Strength” and as a parenting pal in “Parenthood.”
According to Apple's updated webpage for the campaign, “Dreams” features the following apps: Vaavud Wind Meter, Response Deck, iTranslate Voice, Veterinary AliveECG, ForeFlight Mobile, SAM-1, and the built-in Camera and Photos apps.
See also: Apple celebrates 'all the many ways people love the MacBook Air' in new "Stickers" TV ad, Apple Shares Gay Pride Video Celebrating Its Commitment To Equality And Diversity, and Apple Publishes A Video Highlighting "The New Look Of OS X Yosemite."