Samsung is out with a new ad for its recently announced flagship smartphone, the 5.7-inch Galaxy Note 4. Unsurprisingly, coming just a few days after the unveiling of Apple’s own new “phablet”-style smartphone, the ad takes aim at the 5.5-inch iPhone 6 Plus.
Titled “Then And Now,” the commercial begins by pointing out the generally dismissive reaction to the release of the first Galaxy Note in 2011. It then proceeds by noting that now, “it’s not being dismissed by competitors, it’s being imitated.” By which it means that Apple’s iPhone 6 Plus is a mere imitation of the Galaxy Note.
The ad also highlights the Galaxy Note 4′s key features that make it “more productive, more innovative, and more fun,” including multi-window display, S Pen stylus support with handwriting recognition, and support for entertainment apps like Edjing.
If you can’t see the video embedded above, please click here.
It concludes by featuring a couple of tweets that essentially support Samsung’s case that the iPhone 6 Plus comes rather late to the “big-screen smartphone” game.
But as noted by Apple in its “Perspective” video and reiterated by Apple CEO Tim Cook in his interview with Charlie Rose, the company is not about being the first. Rather, it’s about being the first that actually matters.
The iPhone 6 Plus, along with the 4.7-inch iPhone 6, is set to be officially released on Friday, Sept. 19.
The Samsung Galaxy Note 4, along with the Samsung Galaxy Gear S smart watch, is expected to be launched in October.
Just a day after Apple unveiled the iPhone 6, the iPhone 6 Plus, and its Apple Watch wearable device, Samsung posted a series of video ads claiming that “‘It Doesn’t Take a Genius’ to #NoteTheDifference.” Featuring a couple of so-called Geniuses, the ads mock Apple’s new products and even Apple’s botched live stream of its announcement thereof.