The New York Times is set to offer unlimited access to its NYT Now app for an entire week beginning tomorrow.
Tomorrow, Oct. 7, is the inaugural National News Engagement Day, as designated by the Association for Education in Journalism and Mass Communication. And The New York Times, in line with the campaign’s aim, seeks “to encourage awareness about the importance of being informed, to help people of all ages discover the benefits of news and to educate the public about the principles and process of journalism” through NYT Now.
Launched last April for iPhone and iPod touch, NYT Now is differentiated from the main NYTimes app by its focus on helping readers catch up on the most important stories from The New York Times, including handpicked articles, videos, infographics, and slide shows.
NYT Now is downloadable for free from the App Store. Non-subscribers are allowed to read 10 stories for free per month. Unlimited access is offered for free for current New York Times subscribers and for $7.99 per month via in-app purchase for NYT Now subscribers.
But in celebration of National News Engagement Day, unlimited access to NYT Now will be offered free of charge regardless of users’ subscription status for a week, from 12:00 a.m. ET tomorrow, Oct. 7, through 11:59 p.m. ET on Monday, Oct. 13.
This promotion comes just a week after The New York Times disclosed that NYT Now hadn’t proved as popular as it had hoped. At the same time, it announced that it would be winding down its NYT Opinion app, which had failed to draw a substantial audience.