In a new interview with Billboard, Nine Inch Nails frontman Trent Reznor is giving some interesting hints about his new work with Apple.
As you may remember, Reznor was the chief creative officer with Beats when the company was purchased by Apple earlier this year for $3 billion. While some reports at the time said he wouldn’t be making the move over to Apple, that’s far from the case.
According to the story, Apple was “interested in tapping his creative energy.” And while Reznor wasn’t able to be specific, he did hint that his Apple project was dealing with “very creative work” centered around music delivery:
It’s in that world. It’s exciting to me, and I think it could have a big enough impact that it’s worth the effort. I’m fully in it right now, and it’s challenging, and it’s unfamiliar and it’s kind of everything I asked for — and the bad thing is it’s everything I asked for.
Interestingly, Reznor also offered some criticism regarding Apple’s partnership with U2 to bring the band’s latest album, “Songs of Innocence” free to all iTunes account holders.
Reznor did attend the Sept. 9 event, but would have done the rollout differently:
I think the misstep was the wording: If it would’ve been, “Here it is, if you want it, come grab it…” I am assuming the momentum of that situation led to the oversight in not thinking that people might feel intruded upon.
The complete Q&A is definitely worth a read. Reznor discusses his work on the haunting music from “Gone Girl” and more.
For other news today, see: ‘Historical implications’ were weighed when creating the Apple Watch says Ive, Microsoft is finally going to update Office for Mac, but not until the second half of 2015, and US Court: Passcodes are protected under the law.
Image via: Billboard