Earlier this week, Apple started decorating its retail stores for the holidays. Cupertino is now sprucing up the company’s online store. To help promote the updates, Apple has sent out an email to customers under the tagline, “From one gift come many.”
The email, which features the photo above, offers Apple store links for the iPad, Mac, iPhone, and Apple TV. It also offers links to the company’s photo services, and 2014 iTunes gift card options.
Inside the Apple online store, you will now find some colorful, somewhat eccentric photographs, like those shown below:
On Tuesday, Apple retail store employees began wearing red holiday-themed shirts. Additionally, new Apple gift cards were introduced in solid silver, gold, and space gray. These match the color choices for current-generation iPhones and iPads.
Another change: Apple employees will no longer be wearing their familiar lanyard badge holder. Without the lanyard “there will be more emphasis on employees introducing themselves to customers, ” according to a video memo from Apple’s new retail head, Angela Ahrendts.
I’m not exactly loving the changes being made to Apple’s online store. Hopefully, things will get a little bit better once the holidays get closer.
See also: Apple will soon allow accessory makers to tap the Lightning port for new uses, Apple’s Eddy Cue goes on ‘shopping spree’ to show off Apple Pay, and Apple is having a hard time filling orders for the new 27-inch Retina 5K iMac.