Apple's special holiday gift to employees is a customized Incase backpack
It has been customary for Apple to distribute an exclusive holiday gift to its staff ever year. And this year, the company has gifted its employees with something they can carry with pride.
As reported by 9to5Mac, this year’s Apple employee gift is a limited-edition black backpack featuring a white Apple logo. Apparently, it’s a customized version of the Incase Staple Backpack, which features a MacBook sleeve and a security pocket for iPhone and other items.
Fully aware of the gift’s rarity, at least one enterprising employee has managed to sell the backpack on eBay for $99.99.
In a nice gesture, Apple paired each gift with the following thank-you poem that acknowledges its employees’ hard work:
This is our gift to you.
But it can never compare to what you’ve given.What does it take to give a gift?
It takes thoughtfulness. Compassion.
And sometimes, sacrifice of your time,
your talent, and your heart,These are the gifts you give:
kindness, knowledge, humor, and patience.
You give them when you cover for a teammate,
so they can go on a much-deserved break.
When you send an email recognizing a job
well done. Or when you grab an extra coffee
for a friend before you clock in.You give these gifts whether it’s the beginning
of the season, or the end of a very long day.
You do it over, and over, and over again.Amazing products are designed in Cupertino.
Amazing moments are made by you.
These moments are your gift this
holiday season—to your customers,
to your team, and to the world.Thank you.
Just yesterday, Apple spread some warm holiday cheer with the release of “The Song,” a TV ad that encourages customers “to create thoughtful, emotional gifts and memories that transcend time” using a Mac, iPhone or iPad.
See also: Apple is about to overtake Nokia in worldwide mobile phone sales, 3 months in, Apple still can’t keep up with iPhone 6 and iPhone 6 Plus demand, and Apple begins appeal of e-book ruling, $450 million in fines on the line.
