Apple's 'Start Something New' ad campaign turns retail stores into art galleries

In welcoming the new year, Apple has started running a new ad campaign called “Start Something New,” featuring a gallery of works of visual art created using iOS and Mac devices and apps. As it turns out, this campaign is prominently administered by Apple offline as well as online.

In addition to launching a webpage dedicated to the campaign, Apple has turned some of its brick-and-mortar retail stores into temporary art galleries showcasing pieces from the campaign. As reported by 9to5Mac, a “Start Something New” art gallery has been installed in each participating store in various locations around the world including New York, Toronto, and London.

As noted by Apple on the “Start Something New” webpage:

Every piece in this gallery was created on an Apple product. Every brushstroke, every pixel and every frame of film was brought to life by talented Apple users from around the world. As you explore their work, we hope it inspires you to create something new.

Start Something New. Get inspired by art featured in Apple stores around the world and here: http://t.co/iLmTRVGTxh

— App Store (@AppStore) January 2, 2015

“Start Something New” features creations by several notable artists including: photographs by Austin Mann, Marcelo Gomes, Christian Weber, Jared Chambers, Alistair Taylor-Young, Chad Riley, and Jimmy Chin; artworks by Nomoco, Jingyao Guo, Craig & Karl, Roz Hall, and Jules Julien; and films by Universal Everything and Thayer Allyson Gowdy.

Apple products featured in the campaign include the iPhone 6, the iPhone 6 Plus, the iPad Air 2, the iMac, iMovie, Final Cut Pro, and the built-in iOS Camera app. And third-party iOS and Mac apps spotlighted in the gallery include VSCO Cam, Brushes 3, Slow Shutter!, iDraw, Procreate, and Waterlogue, which is being offered as a free download through the official Apple Store app as part of the “Start Something New” campaign.