Now that Apple finally seems to be able to meet demand for the new iPhone models, the larger iPhone 6 Plus is quickly growing in popularity. That’s according to a new report from AppLovin.
Buyers in China especially seem to be gravitating toward the iPhone 6 Plus. In a one-month period from late last year to Jan. 7, usage of the iPhone 6 bested the iPhone 6 Plus by only a 60 percent to 40 percent margin.
And the firm said that the actual iPhone 6 sales ratio in China could be approaching 55 percent for the iPhone 6 and 45 percent for the Plus.
During the same time period in the United States, the iPhone 6 Plus also gained some ground and accounted for a 25 percent usage ratio compared to 75 percent for the iPhone 6 Plus.
With the dial slowly tilting to the larger handset, that should mean an even better bottom line for Apple. Some analysts estimate that profit margins for the iPhone 6 Plus are up to 61 percent higher than the iPhone 6.
Apple is set to announce its earnings for the first quarter of FY 2015 at 5 p.m. EST on Tuesday, Jan. 27. The results will cover the important holiday shopping period.
Many analysts expect Apple to have a record setting quarter, thanks to massive sales of the iPhone 6 line.
My colleague, Bryan M. Wolfe, recently discussed some numbers to consider ahead of the earnings call.
For other recent news see: An industry expert discusses Apple Watch pricing, features and the possibility of a buyback program, Ahead of rumored Beats Music relaunch, Apple acquires music analytics startup Semetric, and To compete with the Apple Watch, TAG Heuer has to drop the ‘Swiss Made’ label.