New television commercials focus on Apple Pay and using the iPad Air 2 for music creation
Two new Apple-centric commercials made their debut during Sunday night’s busy TV schedule.
First up, during the midseason premiere of “The Walking Dead” on AMC, American Express touted its compatibility with Apple Pay featuring a great commercial looking at some cardmembers like Jim Henson, Jerry Seinfeld, and Tina Fey.
Here’s that spot. Click here if you can’t see it.
And during the Grammy Awards, Apple debuted a music-themed spot looking at how recording artist Elliphant makes music with an iPad Air 2. Here’s that commercial;
As a companion to the TV spot, Apple also introduced a page on its site with more information.
Some of the featured apps include GarageBand, iMPC Pro, and Serato Remote. A music video for the “All or Nothing” remix was shot using the Manual Camera app on an iPad Air 2.
The song can also be purchased on iTunes now.
Back in 2014, Apple produced a similar campaign entitled “Your Verse” that shows how people are using the iPad in their daily lives. Some stories from that campaign focused on a travel writer, a Bollywood choreographer, Yaoband from China, and more.
Even though the iPad continues to be the best-selling tablet worldwide, sales are projected to hit a substantial slump this year. Apple is reportedly planning on introducing a larger iPad model with a 12.9-inch screen sometime in 2015. And I also suspect Apple will continue to highlight the tablet in as many advertisements as possible.
For other recent news, see: Apple will reportedly release a minor update to its MacBook Air line in late February, No cable? No problem as Sling TV officially launches in the US, and The AppAdvice week in review: Launch date for Apple Watch?
