A little more than a year after launching, retailer Target announced today that it is shutting down the Target Ticket video-on-demand service.
In an email to customers, Target said that it will end the service next month, on Saturday, March 7. Along with an iOS app, the iTunes competitor was available on a number of other outlets like the Xbox gaming console.
The pricing was similar to iTunes with movie rentals costing anywhere from $3.99 to $4.99. Movies were available to purchase anywhere from $14.99 to $19.99.
Here’s more information about the shutdown:
• If you have rented any movies that you have not yet watched, these movies must be watched prior to March 7, 2015. Starting on this date, they will no longer be available on Target Ticket.
• Starting March 7, 2015, if you have purchased digital movies/TV shows from Target Ticket, you may access this content on CinemaNow, provided it is also available on CinemaNow. CinemaNow is available at no cost to you. We have partnered with CinemaNow, a leading provider of premium pay-as-you-go digital entertainment, to ensure a smooth and easy transition.
• If you choose to register with CinemaNow, you must agree to have your library of purchased titles and existing account credits transferred from Target Ticket to CinemaNow in order to maintain access to your titles purchased through Target Ticket. You can transfer your library on or after March 7, 2015.
UltraViolet movies purchased through Target Ticket can also be accessed through several other digital movie services.
In this day and age, with a huge amount of video services to select from, I’m not particularly surprised to see the demise of Target Ticket. At least at my house, the iTunes and Netflix combination is difficult to beat.
For other recent news today, see: Apple CEO Tim Cook will speak this afternoon at the Goldman Sachs Technology and Internet Conference, It’s all about Staying Together on Valentine’s Day with this charming puzzle platformer game, and Itching to explore more about Apple Watch? It’s time for WatchAware.