Ahead of the Apple Watch arriving next month, retail store employees are learning new sales techniques to help push the wearable device. That’s according to a report from 9to5Mac.
According to the site, employees will be tasked with emphasizing style over the actual functionality of the device. Employees will be trained on how to build relationships with customers and determine their fashion and style needs. Here’s more from the report detailing Apple’s specific guidelines for fashion and style advice:
- Make comments about why you think an option is a good choice rather than discussing why an option may not be a good choice.
- Explain how earlier customers made decisions between models.
- Use other accessories [already] on a customer as examples for which model would look best.
- If the customer is with another person, make sure to get the opinion of that person on which model should be purchased.
- Don’t focus on price as a reason to recommend an option because many customers may be willing to spend more for a model that makes them feel good.
It shouldn’t come as much of a surprise, but Apple is also instructing employees to use watch sales to help sell iPhone upgrades to customers.
The entire report is definitely interesting and well worth a read. Apple Stores are truly entering into uncharted territory with the device’s introduction.
The Apple Watch will be available to preorder starting on Friday, April 10. It will hit the market on Friday, April 24.
Prices range from $349 for the Sport model to $17,000 for the most expensive 18-karat gold Apple Watch Edition.
A mid-range Apple Watch collection, with a sapphire display cover and stainless steel exterior, ranges from $549 to $1,099. Apple will also offer a number of other additional bands for the watch.
You’ll need an iPhone 5 or later to interact with the device.
For other recent Apple Watch news, see: ABC News takes a sneak peak at the secret Apple Watch health and fitness lab, Apple Watch bands and adapters appear ahead of launch, and Got a spare $10,000? This artist is looking for Apple Watch Edition donations.