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Any Apple Watch app that just tells the time will be rejected

Any Apple Watch app that just tells the time will be rejected

That iThingy You're Wearing
April 28, 2015

Apple has formally updated its App Store Review guidelines to dictate that any Apple Watch app designed to just tell the time will be rejected. The change was first spotted by 9to5Mac.

That’s not exactly a big surprise, but it’s good to see Apple let developers know the rule once and for all.

The Apple Watch, which began to ship to customers late last week, comes with 10 different watch faces from Apple. A number of them can be customized with different bits of information called complications. Even so, other smartwatches, like Pebble offer a large number of third-party faces for users to select from.

But there is some hope that Apple may increase the number of faces with future software updates. The site spotted this section in the Help Guide:

Apple Watch includes a variety of watch faces, any of which you can customize to suit you. Check frequently for software updates; the set of watch faces that follows might differ from what you see on your Apple Watch.

Two watch faces, named Timelapse and Photo, were shown off with the watch back in September but were pulled before the device hit the market.

While I’ve been really pleased with my Apple Watch since receiving it on Friday, I’d enjoy being able to select from more watch faces, or even more customizable complications. After all, isn’t it the most personal device Apple has ever made?

For other recent news today, see: After Apple Watch, attention is now shifting to Apple TV, Best Buy comes on board with Apple Pay, and Here are 5 things I wish were different about my Apple Watch.

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