The New York Times and Starbucks are giving away more perks
For many people, a cup of coffee and the newspaper go hand in hand. For more than a decade, you’ve been able to buy a copy of The New York Times along with your Starbucks coffee, and a deeper partnership between the two companies has recently brought free digital access to 15 articles per day on the newspaper’s Web page. If you can’t make it to a Starbucks for your morning or afternoon coffee and newspaper, a new partnership will let you read top headlines straight from the coffee chain’s iOS app, beginning in 2016.
Extending the Starbucks experience
Howard Schultz, chairman and CEO of Starbucks, sees a future “in which the Starbucks retail experience seamlessly extends to the mobile devices our millions of customers carry with them every day.” Through the continued partnership with The New York Times, Starbucks’ vision is being brought to life, Schultz says.
We have proudly sold millions of copies of the paper in Starbucks stores for more than a decade, and are excited to bring this experience to the next level by enabling Starbucks loyal customers to take the best of The New York Times with them wherever they go, whenever they want it.
Earn rewards for subscribing
Another component of that partnership will allow Starbucks Rewards loyalty members to earn perks for subscribing to the NYT. Whether they pay for digital or print subscriptions, Starbucks Rewards members will earn Stars for the money they spend on their newspaper. President and CEO of The New York Times Company Mark Thompson is excited about the enhanced partnership between the two companies.
We have enjoyed a long and fruitful association with Starbucks and we’re delighted that this agreement will further extend our digital relationship. This is another in a series of arrangements we have made recently in order to ensure that The Times continues to expand the reach of our journalism to new and interesting pools of readers. We’re particularly happy that Starbucks has also put in place an appealing incentive to turn these readers into subscribers.
A great partnership
It only seems natural to read the newspaper while you’re enjoying a cup of coffee. It’s nice to see Starbucks and NYT continuing to expand their relationship and bring perks to loyal coffee drinkers, and being able to access additional content from the news site even away from a barista is a great benefit.
If you don’t already have the Starbucks mobile app on your iPhone or iPad, you can download it for free on the App Store. It allows you to pay for your coffee at Starbucks stores, leave a digital tip, and redeem rewards through the coffee company’s loyalty program. The Starbucks app also allows you to send electronic gift cards, locate nearby stores, and receive special offers and the music or software Pick of the Week.
For more news on how Starbucks enhances your coffee experience, check out these past articles: Spotify is coming to a Starbucks near you, Grab the nearest cup of joe with the updated Starbucks app, and Starbucks is now accepting Apple Pay, sort of.
