Angela Ahrendts, Apple’s senior vice president of Retail, has noted in a recently published video to retail employees that more information concerning Cupertino’s delayed “Back to School” 2015 program is coming soon. In fact, employees are advised that additional information concerning the annual scheme, which sees students and educators receive Apple vouchers with the purchase of new Macs, will be made available next week.
For some time, we’ve been wondering when, exactly, Cupertino’s 2015 Back to School initiative will launch for consumers. In previous years, the promotion has launched in early July; given that we’re slowly moving towards the end of the month, many had assumed that Apple’s renewed retail efforts left no room for the promotion’s continued availability.
According to Consomac.fr (via MacRumors), however, Ahrendts is expected to share more information concerning the program in an upcoming video to employees. In her most recent video, the senior vice president said:
I’m sure many of you are thinking also ‘but is there anything else for Back to School’? Well, I need you to wait until next week’s video and I’ll share a little bit more insight with you then.
Consomac.fr also cites Ahrendts “enthusiastic tone,” suggesting that the senior vice president indeed has something up her sleeve for students and educators. Of course, whether this means Apple’s Back to School promotion will take its usual form remains to be seen. If I was to speculate, I’d imagine that the delayed launch could suggest that a new, revamped promotion is incoming.
In previous years, Apple has offered free iPods with Mac purchases to students and educators. Cupertino then moved to offering vouchers for both Mac and iPad purchases in 2011. It’ll be interesting to see what Ahrendts comes up with; all year round, the Apple Store for Education offers discounts on Mac computers, and as such some additional benefit would be required for the special, limited-time Back to School promotion. We’ll let you know once more details concerning the program surface online.
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