Check out this interview with Ken Segall, who shares some of the secrets of Apple's success.

Ken Segall outlines eight ways that Steve Jobs' unique leadership style continues to define everything that Apple is.

There have been countless books on Apple (including Walter Isaacson's acclaimed biography of the late Steve Jobs). However, one new title - "Insanely Simple: The Obsession That Drives Apple's Success" - promises to be different. This is because the book has been written by Ken Segall - an Apple veteran, who worked as an agency creative director under Steve Jobs from NeXT onwards. He's also served time at Dell, Intel and IMB - so he knows exactly what it is that makes Apple better than the rest.