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Apple Acquires Powerful iOS Automation App Workflow

Apple's Software
March 22, 2017

Apple has acquired Workflow, a powerful automation app for iOS devices. The news was first reported by TechCrunch.

More power

More power

Apple will acquire the app and the team behind Workflow – DeskConnect. In one of the best pieces of news, the app will remain on the App Store and is now free.

“We are thrilled to be joining Apple,” said Weinstein in a statement. “We’ve worked closely with Apple from the very beginning, from kickstarting our company as students attending WWDC to developing and launching Workflow and seeing its amazing success on the App Store. We can’t wait to take our work to the next level at Apple and contribute to products that touch people across the world.”

TechCrunch also received confirmation from Apple regarding the deal:

“The Workflow app was selected for an Apple Design Award in 2015 because of its outstanding use of iOS accessibility features, in particular an outstanding implementation for VoiceOver with clearly labeled items, thoughtful hints, and drag/drop announcements, making the app usable and quickly accessible to those who are blind or low-vision.”o

We’ve covered Workflow numerous times here at AppAdvice, including a recent look on how to get started with automation. While the app has a bit of a learning curve, it does a great job tying in different apps and services on an iPhone and iPad.

It will definitely be interesting to see how Apple plans to use Workflow and its team in the future as its looks to make iOS devices, especially the iPad Pro, capable of doing even more.

The app is now free

Free
Workflow: Powerful Automation Made Simple
DeskConnect, Inc.

More about Workflow