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Business Chat

Apple's New Business Chat Will Bring Customer Service to iMessage

Digital Communicator
June 6, 2017

Apple is looking to take iMessage to the customer service realm. A new page on Apple’s Developer site discusses a new Business Chat service.

Here’s the information on that page:

Business Chat is a powerful new way for your customers to get answers to their questions, learn about and purchase your products, and engage with your existing support channels. Integrated into Messages and discoverable through Maps, Siri, Search, as well as your own app and website, Business Chat helps you build persistent, long-lasting relationships with your customers. See how to leverage built-in features like Apple Pay or calendar integration, as well as your own iMessage app in the conversation. Understand how to get started with Business Chat Developer Preview today.

Apple will discuss Business Chat during a WWDC session on Friday, June 9 at 10 a.m. PDT. Anyone can view the session live here.

The image on the page shows a chat with an Apple representative that look a bit different than a normal iMessage conversation.

In 2016, Facebook rolled out a new feature for its Messenger app for business to handle customer service issues. Some businesses also use other social networks like Twitter to interact with customers.