Titled “Got No Strings,” the ad features the song “I’ve Got No Strings” from Walt Disney’s “Pinocchio” and even includes clips from the classic animated film. But more interesting is its rather amusing montage of celebrities wearing the promoted products, including Nicki Minaj, DJ Khaled, Karlie Kloss, Travis Scott, Amber Rose, Rebel Wilson, Ben Simmons, Pharrell, William Chen, Young M.A, Sayo, Juno Temple, Michael Phelps, Karen Civil, Liza Koshy, Al Rocco, Miyavi, PartyNextDoor, and even Steve Buscemi.
The ad ends with a curtain call of sorts for the three featured wireless headphones, noting the 40-hour battery life of the Solo3 and the “fast-fuel” charging of the Powerbeats3, and introducing the BeatsX.
All three wireless headphones were announced at Apple’s media event last month in keeping with their suitability for use with the top-billed star of the event, the iPhone 7, one of whose key differentiators was its having no conventional 3.5mm headphone port. They all feature the Apple W1 chip that powers the AirPods Bluetooth earbuds recommended by Apple for iPhone 7.
This is a celebration of life without strings. With Beats Wireless there's nothing to hold you down, make you fret, or make you frown.- Beats by Dr. Dre
Of the three, only the Solo3 wireless is currently available, for $299. The Powerbeats3 and the BeatsX are expected to come out later this year in time for the holiday shopping season, priced at $199 and $149, respectively.