Apple's New HomePod Ad is Directed by Spike Jonze, Features FKA Twigs
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by Brent Dirks
March 6, 2018
Clocking in a just a little more than 4 minutes long, a new long form HomePod ad entitled “Welcome Home,” is directed by Spike Jonze and features the musician and dancer FKA twigs.
The ad is definitely unique and visually stunning as music is used to transform a home. Ironically, Jonze won an Oscar for the 2013 film “Her” which featured a voice-enabled, Siri-like assistant.
According to AdWeek, a 60-second cut of the ad will run on network television.
The $349 HomePod is available to purchase now. Buyers can select from a black or white version of the speaker.
