Dwayne Johnson’s latest blockbuster can’t be found on HBO or in movie theaters. Instead, it’s on YouTube as a new ad for Apple’s voice assistant, Siri.
The high-quality, nearly 4-minute long video, “The ROCKxSIRI Dominate the Day,” is now available on YouTube. It was first teased late Sunday, July 23.
As Apple explains:
You should never, ever, under any circumstances, underestimate how much Dwayne Johnson can get done in a day with Siri. Follow the world’s busiest actor and Siri as they dominate the day. Learn more about Siri at http://siri.com
Here’s the video:
This isn’t the first time Apple has hired celebrities to star in commercials. However, I can’t remember the company ever producing an ad of this length or quality. (Apple’s the iconic “1984” runs about a minute.)
First introduced on the iPhone 4s in 2011, Siri is now available on most Apple devices, including iPhones, iPads, Apple TV, Macs, and Apple Watch. The voice assistant will also play a central role on Apple’s new HomePod speaker, which launches in December.
Johnson currently stars in HBO’s “Ballers.” His film credits this year include “Baywatch” and the upcoming “Jumanji: Welcome to the Jungle.”
What do you think of “The ROCKxSIRI Dominate the Day”? Let us know in the comments below.