Gwyneth Paltrow, the Academy Award-winning actress, is set to serve as a mentor in Apple's forthcoming unscripted reality series, “Planet of the Apps.”
In this capacity, Paltrow will serve alongside will.i.am and tech investor Gary Vaynerchuck, a recent report from Variety explains. Apple's “Planet of the Apps” has been rumored for some time, and confirmation was made not so long ago (with casting going live recently). The aim of the show is to provide up to 100 app developers with mentorship in creating the perfect product; developers who reach the final round of the show will also receive up to $10 million in funding, as well as a featured placement in the App Store once their product is finished and ready to ship.
Concerning Paltrow's involvement, Variety wrote:
“Developing and launching a business based on your own original idea can be exhilarating, but intimidating,” Paltrow said in a statement. “This is a great opportunity to be part of a series that lets us use our experiences to help app developers break through and create viable businesses that will impact peoples’ lives.”
The series is, according to the report, set to debut in 2017, and developers have the chance to apply until Aug. 26, 2016. Though Apple is “not in the business of trying to create TV shows,” according to content boss Eddy Cue, it's nevertheless marching on with this one. It's definitely an interesting project, and one we'll be watching closely. Check back with us for more news as we receive it.