AT&T is going all out to make its Unlimited Plus data plan sweeter than any other offering. Thanks to the wireless carrier’s successful purchase of most of Time Warner’s assets in 2016, AT&T is able to offer its customers something no other cellular provider can provide as easily: an HBO subscription cost of zero dollars. The new deal begins tomorrow, April 6.
An HBO Subscription Cost of Zero With Your All-You-Can-Eat Data
Existing customers who are on AT&T’s Unlimited Plus data plan will see their HBO subscription cost drop to nothing (after a bill credit.) It doesn’t matter if you subscribe to HBO through DirecTV, DirecTV Now, or U-Verse TV. If you’re a cord-cutter and don’t have a cable subscription, you can enjoy free HBO by way of DirecTV Now or the HBO GO app.
What If I Don’t Have Unlimited Plus?
AT&T’s Unlimited Plus data package starts at $90 a month for one line. If you have two lines, it’s $145 per month, with an added cost of $20 each for additional lines. In addition to free HBO, the Unlimited Plus data plan lets you:
- Use your smartphone as a 10GB Mobile Hotspot on each line
- Enjoy high defiinition video streamed at AT&T’s fastest speed (compared to Unlimited Choice, which is limited to 1.5Mbps, or standard definition video)
- Enjoy unlimited texts from the United States to more than 120 customers
- Roam in, and enjoy unlimited talk/text to, Mexico and Canada
- Get a $25 per month savings on DirecTV
A Month Later, I’m Still Getting Charged for HBO. What Gives?
The free subscription, as well as the savings on DirecTV, comes as a bill credit. AT&T says the monthly credit for HBO will start within two billing cycles. The savings on DirecTV, which also applies to other of AT&T’s video services, will begin within three billing cycles. Don’t worry, you’ll eventually see your HBO subscription cost you nothing at all.
AT&T Looks to Compete Strongly in the New, Old Market
The recent return of unlimited data plans has seen plenty of fresh competition among cellular providers. Within a week’s time in February 2017, we saw AT&T and Verizon jump on the bandwagon that Sprint and T-Mobile were already leading. It was good to see, and it’s even better to watch the fur fly as wireless carriers try to find new, interesting ways to differentiate themselves in a landscape that is largely the same. I’m anxious to see how Verizon, T-Mobile, and Sprint respond to this latest offering from AT&T.
Read more about unlimited data plans in these articles