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Ring Acquisition

After Amazon's Ring Acquisition, Competitors are Stepping Up

March 16, 2018

In late February, Amazon continued its entrance into the smart home market by purchasing video doorbell and surveillance camera manufacturer Ring. And since that major news, competitors are stepping up with discounted cameras and video storage subscription options.

The newly available subscriptions are for the Logitech line of Circle cameras.

The newly available subscriptions are for the Logitech line of Circle cameras.

In the most recent example, Logitech’s Circle Safe Home subscriptions are now available. They are designed for homes with multiple Circle 2 cameras.

For up to five cameras, a Circle Safe Basic Home subscription costs $6.99 per month or $69 per year. Circle Safe Premium Home is $17.99 per month or $179 a year. Both options provide additional storage compared to the free tier and other nice features including person detection, motion zones, and more.

There are two different Circle 2 options to select from – a wired and battery-powered version. On Amazon, the wired option is $178.75 while the battery option is $198.09.

Last week, Canary announced a new pricing program for its camera line that bundles a membership option. When purchasing a 1-year or 2-year membership, buyers will receive a substantial discount on the camera of their choice. A Canary membership offers a number of additional features length videos, unlimited video downloads, desktop streaming, and more.

August recently added a 24-hour free video storage option for its video doorbell line. Previously, you needed a $4.99 monthly subscription to view any recorded video.

Even though Amazon will let Ring continue to operate as a separate company, competitors are taking notice of the pull that the e-commerce giant commands in the marketplace. And that’s benefiting consumers.