Live pay-TV could soon come to your Twitter feed.
Twitter has already streamed select NFL games and Wimbledon tennis matches. Soon, entire channels could be available through the social network, according to the Telegraph.
According to the report, Twitter hopes to sign content deals with pay-TV companies that would allow you to access live channels over the social network. As they explain, “Customers who already have TV subscriptions would be able to link their subscriptions with their Twitter account, giving them access to paid-for channels within the Twitter app.”
Anthony Noto, the company’s chief operating officer, told the Telegraph:
Bringing the video forward [onto Twitter itself] allows us to give the consumer on one screen the things they’re talking about and [a] timeline of the best tweets on Twitter at that moment in time.
As a long-time Twitter user, adding live pay-tv sounds like a great idea and a natural progression for the company, which has slowly been dabbling in live video content.
Last year, Twitter was awarded the NFL’s OTT digital streaming rights for Thursday night games. It has also offered select content from the NBA and MLB. The NFL has yet to award the 2017 package. The finalists appear to be Twitter, Facebook, Amazon.com, and YouTube.
It will be interesting to see which pay-TV providers Twitter can convince to sign on the dotted line. My bet: Watch for ESPN to sign-up first, followed by a service like CBS All Access.
Would you like to view live TV through your Twitter feed? Use the comments below to let us know.