Twitter is ramping up its efforts to stop online abuse on the social network.
A better mute filter
Most notably, Twitter is making a big improvement to the mute feature. Here’s more from its blog post:
Twitter has long had a feature called “mute” which enables you to mute accounts you don’t want to see Tweets from. Now we’re expanding mute to where people need it the most: in notifications. We’re enabling you to mute keywords, phrases, and even entire conversations you don’t want to see notifications about, rolling out to everyone in the coming days. This is a feature we’ve heard many of you ask for, and we’re going to keep listening to make it better and more comprehensive over time.
Everyone can now directly report any action that goes against the social network’s hateful conduct policy targeting people on the basis of race, ethnicity, national origin, sexual orientation, gender, gender identity, religious affiliation, age, disability, or disease.
The proliferation of hate speech on the social network reportedly turned off some potiental big-name buyers like Salesforce and others. Unlike Facebook, Twitter’s growth has become stagnant while the company is struggling to improve revenue and impress Wall Street.