In a surprise move, Amazon has just unveiled the latest addition to its growing video service.
More video options
Amazon Direct Video content is available on a number of different platforms including the Fire TV, game consoles, through the official iOS app, and on the Web
Amazon Direct Video is a new feature that will allow creators to make their content available to Amazon customers through a number of different options.
Along with being included in Prime Video, the content can be available as as an add-on subscription, offered as a one-time rental or purchase, or available to all Amazon customers with ads.
Video providers will be able to earn royalties based on minutes streamed. They will also be able to leverage a number of different metrics including minutes streamed, projected revenue, payment history, and number of subscribers.
All of the video will be available through the different Amazon platforms including the Fire TV, game consoles, through the official iOS app, and on the Web.
Some of the Amazon Direct Video launch partners include Conde Nast Entertainment, HowStuffWorks, Samuel Goldwyn Films, The Guardian, Mashable, Mattel, StyleHaul, Kin Community, Jash, Business Insider, Machinima, TYT Network, Baby Einstein, CJ Entertainment America, Xive TV, Synergetic Distribution, Kino Nation, Journeyman Pictures, and Pro Guitar Lessons.
Back in April, Amazon announced a new subscription option for the popular Prime Video service. Previously, the only option was to pay $99 per year. But users can now pay $8.99 per month.