Starting next year, YouTube ads are set to get much less annoying.
A better experience
In a statement to Campaign, Google confirmed that 30-second unskippable ads will disappear from the beginning of many videos on the hugely popular service.
Google told the site that the decision was made to provide a better experience for viewers:
“As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” said a Google spokesman.
Unfortunately, advertisers can still make ads shorter than 30 seconds can still be made unstoppable.
At least according to one video expert who spoke to campaign, YouTube likely made the change to counter the growing threat from Facebook on the video front. The social network will soon make a push into the living room with its own video-focused Apple TV app arriving soon.
If you want to completely rid your viewing experience of ads on YouTube, you’ll need to pony up for the YouTube Red subscription service that costs $9.99 per month. New subscribers will receive the first month free.
The YouTube app is universal and designed for the iPhone/iPod touch, all iPad models, and the Apple TV. It can be downloaded now for free.