LinkedIn's new app seeks to 'elevate' employees and companies' professional brands

LinkedIn has just introduced yet another app for so-called “social professionals.”

Called LinkedIn Elevate (not to be confused with the popular brain training app Elevate), the app is designed to provide relevant content for employees to share to their social networks with the ultimate aim of “elevating” not only their professional brands but also those of their companies.

Elevate for iOS

Think of Elevate as a version of Daily by Buffer that's for professional rather than casual users. It's said to tap into both human curation and algorithms from LinkedIn Pulse and Newsle in recommending content, including articles and presentations. Employees can share content on LinkedIn and Twitter (presumably more social networks will be supported) using the Elevate app for iOS as well the Elevate apps for Android and desktop, with scheduling capabilities and insights for boosting engagement.

Elevate lets employees see the impact of their shared content, with data on likes, comments, re-shares, and reach. It also lets companies see these data and how they convert to views and followers for their jobs and pages.

Elevate for desktop and iOS

LinkedIn Elevate is available now, but by invitation only to select companies (just like Facebook At Work). It's set to become available to all by the third quarter of this year.

The app underwent pilot testing during the first quarter with Adobe, Quintiles, Unilever, and several other companies. And the results, as shared by LinkedIn, were rather promising, marked by significant increases in profile views and connections for employees and page followers and job views for companies.

If you and your company wish to similarly boost your professional brands, learn more about and register your interest in LinkedIn Elevate here.