by Joe White
July 22, 2013
Apple's iPhone 5 presently accounts for half of all iPhones sold, according to recent data from Consumer Intelligence Research Partners (CIRP). More specifically, the sixth-generation iPhone 5 makes up 52 percent of Apple's iPhone sales, while 30 percent goes to the iPhone 4S. According to the firm, the remaining 18 percent of iPhone sales can be attributed to the iPhone 4, which first reached Apple Stores in 2010. CIRP said:
iPhone 5 appears to have settled in at about half of all iPhone sales, nine months after its initial launch. In contrast, the earlier flagship model, iPhone 4S, accounted for almost three-quarters of iPhone sales almost a year after its launch. Furthermore, iPhone 4S had 90 percent of all iPhone sales in the period immediately after launch , compared to about 70 percent for iPhone 5.Unsurprisingly, as more iPhone handsets are released year-on-year, more customers appear to be purchasing "legacy" iDevices, rather than Apple's latest flagship models. Consumer interest in less expensive iPhone models, such as the iPhone 4 and, during 2013, the iPhone 4S, has led analysts to further assert Apple's intention of launching a low-cost "budget" smartphone. This would allow customers to purchase a mid-tier new iDevice, and should help Apple in increasing its share of the smartphone market, both in the U.S. and overseas. Finally, CIRP notes that in June, more than half of all iPhone sales were being made either to customers switching from a competing smartphone platform, or to those who did not previously own a smartphone. The firm explains that 24 percent were switching from non-smartphones, 26 percent left Android for iOS, and 7 percent came from RIM's BlackBerry. For more of today's news, see: Updated: AT&T Is Offering iPhone 5 Units At $200 Off Even If Your Contract Isn’t Up, Apple's iPhone Sales During The Holiday Quarter Could Top Record 62 Million Units, and Updated: Apple Security Breach Could Delay Launch Of iOS 7 Beta 4.