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Apple Acquires Transit App Developer Embark

Apple Acquires Transit App Developer Embark

August 22, 2013
Apple has purchased yet another company to help improve its Maps app. According to Jessica Lessin, the latest acquisition is Embark, which develops smartphone apps for users to help navigate public transit systems. While Lessin wasn't able to find out how much Apple paid for the company, her sources said that Apple was planning to directly use the company's technology to bolster its criticized Maps app. A quick check of the App Store shows that the company's apps are still available for download. Some of the transit systems covered include New York, Boston, Chicago, and San Francisco. Lessin did say that the company's Android apps have disappeared from Google Play. When Maps made its less-than-stellar debut last fall with the introduction of iOS 6, transit features were noticeably missing. As you probably know, Google Maps does prominently feature public transit data. Lessin was unaware whether Apple made the acquisition to match Google's data or to do something completely different. Just last month, Apple's acquistion of transit firms HopStop and Locationary were also confirmed. I'm glad to see Apple actually following through with its promise to improve its Maps app. I'm still using Google's solution, but I'm interested to see how fast Apple can improve.

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