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| August 23, 2013
Latest Nokia Lumia 1020 TV Ad Mocks iDevice Users For Poor Camera Performance
It seems Apple's competitors can't get enough of criticizing iDevices in their various TV ads. The latest in a long line of advertisements to "take a bite out of Apple" in such a way is Nokia, who argues that its Nokia Lumia 1020 will easily leave iDevice owners behind when it comes to low-light photography. As a reminder, Nokia unveiled its Lumia 1020 to a surprised audience some months back. The handset itself features a PureView-powered 41 megapixel camera with an F/2.2 lens, and as such, Nokia's ad focuses on the fact that in the camera department, the Lumia can most likely outdo the iPhone (or iPad) with ease. The ad, in all fairness, is ridiculous. Below, we've embedded the video so you can take a look. http://www.youtube.com/watch?v=2vR4LeL0yzE&feature=player_embedded
If you can't see the above video, please click this link.Apple is expected to alter the camera on its iPhone 5S handset, but adding a 41 megapixel sensor isn't the answer. Instead of mindlessly increasing megapixels (and thereby the ultimate file size of images captured), Apple is instead said to be planning on altering the aperture of the smartphone's camera in a bid to improve low-light shooting. We'll keep you updated with further information as we receive it. In the meantime, see: Time-Sucking Endless Runner Le Vamp Updated With Charms And Curses, Pandora To Drop 40-Hour-Per-Month Limit On Mobile Ahead Of iTunes Radio Launch, and Today's Best Apps: Smash Bandits, The Impossible Line, Asphalt 8: Airborne And More.