Apple's iPhone Left Rivals Behind, Gained Web Share Over The Holidays
If a new report from Chitika Insights has it right, Apple’s iPhone was the only smartphone that gained a share of mobile Web traffic in North America over the holiday season. Competitors such as Google, Samsung, Motorola, and HTC either saw no change, or lost Web share over the festive period.
More specifically, the iPhone saw an increase of 1.8 percent in its share of mobile Web traffic for the holidays (resulting in a present share of 54.3 percent), while Google’s Nexus smartphones saw no change and stand at 0.7 percent.
Motorola saw a decrease of 0.1 percent, HTC lost 0.3 percent, LG suffered a decrease of 0.4 percent, and Samsung lost 0.8 percent.
Apple, on the other hand, indeed dominated mobile Web traffic for the festive period with its share of 54.3 percent, and Samsung came in second-place with a share of 23.7 percent.
Over on the tablet side, the iPad actually lost a share of tablet Web traffic over the same timeframe, but it’s still No. 1 in terms of the share it is holding on to: though the iPad lost 1.3 percent mobile Web share, its present share clocks in at a huge 76.1 percent.
Though Apple’s competitors (Google, Samsung, Microsoft, and Amazon) all saw an increase in their share of mobile Web traffic, none even comes close to threatening the iPad’s dominance.
In second-place is Amazon, whose Kindle Fire tablets hold 9.4 percent Web share; third-place goes to Samsung with a meagre share of 5.9 percent.
This marks an improvement compared with a similar report from Chitika earlier this year, which indicated that Apple’s sixth-generation iPhone 5 was only just beating Samsung’s Galaxy S III in terms of mobile Web traffic share. Of course, it also doesn’t come as much of a surprise: collectively, iPhones and iPads have always dominated mobile Web traffic, and Apple’s record-breaking iPhone 5s and iPhone 5c launch can only have further helped the Cupertino, Calif. company in this respect.
Chitika gathers its data using ad impressions placed in the United States and Canada. For more information, head over to the research firm’s own website.
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