January 27, 2014
Microsoft has just announced that it's set to change the name of its popular SkyDrive cloud storage service to OneDrive. The rebranding comes as a result of a court ruling in June last year that ordered Microsoft to drop the SkyDrive name as it breached the "Sky" trademark of British TV broadcaster BSkyB. Fortunately, the new designation of SkyDrive is not without its evident branding merits, as pointed out by Ryan Gavin, General Manager of Consumer Apps and Services at Microsoft, in his announcement post on the service's newly renamed official blog:
Why OneDrive? We know that increasingly you will have many devices in your life, but you really want only one place for your most important stuff. One place for all of your photos and videos. One place for all of your documents. One place that is seamlessly connected across all the devices you use. You want OneDrive for everything in your life.If you can't see the video embedded above, please click here. The OneDrive brand is set to propagate soon across the SkyDrive portfolio, which includes the SkyDrive and SkyDrive Pro apps for iOS. During the transition, the service is nonetheless expected to operate normally. As noted by The Next Web, before Microsoft's SkyDrive, BSkyB had succeeded in defending its trademark against Livescribe's Sky WiFi Smartpen, which was later rebranded in the E.U. as Livescribe WiFi Smartpen. See also: GetGlue To Be Rebranded As tvtag Following Acquisition By TV Discovery Startup i.TV and Candy Crush Saga Creator Trademarks 'Candy,' Game Devs Already Getting Crushed.