January 16, 2014
Supernova, the mobile video startup formerly known as Viddy, has been acquired by Fullscreen, the multi-channel YouTube network for creators and brands. According to Fullscreen, the acquisition is intended to boost its offerings for mobile, from which 40 percent of its viewership originates:
Supernova’s core product and engineering team is known for pioneering mobile and social video experiences. Their expertise will strengthen Fullscreen’s position in the marketplace during this next evolution of growth and give Fullscreen’s online creators even more powerful tools and distribution. The addition of Supernova’s award-winning products and scalable infrastructure also serves to bolster the company’s offerings to talent and brands. Fullscreen will continue to drive innovation with great products that support storytelling for the connected generation and beyond.Supernova develops the anonymous group photo messaging app Clique and the slo-mo video-sharing app Epic, in addition to its flagship app, Viddy. Viddy launched in March 2012 as one of the first apps that allowed users to record, edit, and post short video clips on social networking sites such as Twitter, Facebook, and YouTube. The service grew to 50 million registered users in its first year. Since then, though, it has faced tough competition against, most notably, Twitter's Vine and Facebook's Instagram. Viddy was rebranded as Supernova last November.
Vine Labs, Inc.