February 3, 2014
Apple has teamed up with Bank of America and (RED) to offer U2's "Invisible" for free for a limited time on iTunes. As noted by 9to5Mac, while Apple didn't run a Super Bowl ad for the Mac's 30th anniversary (or for any of its products, for that matter), an ad for the aforementioned (RED) promotion was aired by Bank of America during the recently concluded Big Game. Take a look: If you can't see the video embedded above, please click here. As announced in the ad, U2's "Invisible" is free to download from iTunes for 24 hours only. And for every download of the single, Bank of America will donate $1 in support of (RED), a brand founded by U2 frontman Bono, whose charitable recipient is the Global Fund to Fight AIDS, Tuberculosis, and Malaria. According to the iTunes Editors' Notes on the song's page in the iTunes Store, which currently features "Invisible" on its top banner carousel and among its selection of Game Day Songs:
Bank of America will contribute US$1 per download up to $8 million to the Global Fund to Fight AIDS, Tuberculosis, and Malaria—the charitable recipient for (RED)™—for each download of the single featured on this page between 12:01 PM EST on February 2, 2014 and 11:59 PM EST on February 3, 2014. Requires iTunes account. Limit one download per iTunes account. Content subject to availability.You can download U2's "Invisible" for free and have Bank of America give $1 to (RED) by clicking this link to the iTunes Store. Apple has long been an active partner of (RED). The company's recent efforts in support of the brand and, by extension, of the Global Fund include: the launch of Dance (RED) Save Lives, Vol. 2 on iTunes; a special (RED) charity auction last November, featuring products co-designed by Apple design chief Jony Ive; and its retail and online store (RED) makeover in celebration of World AIDS Day last Dec. 1.