Shazam Tags WMG To Form A New Music Label

Forget tagging. Thanks to a new partnership with Warner Music Group (WMG), Shazam will now discover new acts and sign them to a Shazam branded label. Both teams will also coordinate on marketing efforts. The alliance between the music-tagging service and the largest American-owned music conglomerate is being described as “ground-breaking.” One that will create a connection “between music fans, emerging artists, and WMG’s A&R (artists and repertoire) teams.” According to Rob Wiesenthal, COO/Corporate, Warner Music Group:

By partnering with Shazam, a brand which is synonymous with music discovery for fans all around the world, we have forged a potent proposition: the first crowd-sourced, big data record label.

Besides a new label, the new alliance will also allow WMG’s existing artists to better connect with Shazam’s community of 420 million users in 200 countries. Rich Riley, CEO, Shazam notes:

We are also eager to use our deep data and advanced promotional solutions combined with exclusive content from WMG to help artists engage with their fans and sell more music.”

Shazam offers three apps in the App Store including Shazam (free), Shazam Encore ($6.99), and (Shazam) RED ($6.99). WMG is one of the “big three” music labels, which also includes Universal Music Group, and Sony Music Entertainment. See also: It's Here: The Three Shazam Apps Have Been Redesigned For iPhone, AppAdvice Daily: Pump Up The Volume With The TouchTone Portable Speaker, and Pacemaker, The First Spotify-Powered iOS DJ App, Launches In The App Store.