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Apple iPhone Prices Could Rise By $100 Per Handset

Apple iPhone Prices Could Rise By $100 Per Handset

April 14, 2014
The next iPhone is likely to be the biggest smartphone launch of 2014. With this in mind, Apple is negotiating with carriers to hike prices on the company’s No. 1 product, according to StreetInsider. Jefferies analyst Peter Misek says the initial response from carriers about Apple’s proposed price hike has been a firm “no.” Despite this, carriers may have no choice but to raise prices, at least somewhat. Misek says Apple wants $100 more per device. He thinks Apple can get “at least some of the increase.” He notes:
But we think this general lack of differentiation could be the reason why Apple may be able to get a price increase. Carriers realize that the iPhone 6 will likely be the only headline-worthy high-end phone launched this year and that they will lose subs if they do not offer it.
This isn’t the first time we’ve heard that iPhone prices are going up later this year. Back in March, Andy Hargreaves at Pacific Crest said that prices would climb at least $100 per handset. Last November, Susquehanna Financial Group analyst Chris Caso said Apple is likely to increase the price to “avoid the (profit) margin erosion that occurred when the iPhone 5 launched.” An entry-level iPhone 5s is $199 with a two-year carrier contract. The next iPhone is likely to feature a 4.7-inch sapphire-coated display and a faster processor, alongside the same 8-megapixel rear-facing camera and Touch ID-equipped Home button. A 5.5-inch model is also possible. Photo: iPhone 6 concept by Sam Beckett

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