Apple is now selling unlocked iPad Air (Wi-Fi + Cellular) and iPad mini (Wi-Fi + Cellular) models in Japan, both in retail stores and online.
Before now, customers in Japan could only purchase a carrier-locked cellular iPad Air or iPad mini. The change, first reported by 9to5mac, also means that customers can “use their iPads with SIM cards for other carriers when traveling abroad,” the website explains.
Back in May, we explained that Apple’s share of Japan’s smartphone market had hit an all-time-high of 36.6 percent; Tim Cook has moved Doug Beck, chief of sales for Japan and North Korea, over to North America in an attempt to encourage equally promising sales on Apple’s home turf.
Apple also launched a new retail store in Omotesando, Tokyo, and its Grand Opening was attended by none other than senior vice president of Retail Angela Ahrendts. The venue is particularly impressive since it uses a sun-facing wall of leaves in order to prevent the store from overheating.
Customers in Japan can pick up an unlocked iPad Air (Wi-Fi + Cellular) or iPad mini (Wi-Fi + Cellular) model either from an Apple Retail Store or from the Apple Online Store.
See also: Esquire Magazine Newsstand App Finally Goes Universal For iPhone And iPod touch, Acclaimed Journal App Day One Goes Free As Apple’s App Of The Week, and Long-Awaited Fates Forever MOBA Finally Released On The App Store.