July 13, 2014
As it announced last week, Apple's new retail store in Basel, Switzerland, has opened. This is expected to be followed by the imminent opening of Apple’s long-rumored retail store in Edinburgh, Scotland. According to 9to5Mac, the inauguration of Apple's Basel was much like the opening of most other Apple stores in that it drew quite a crowd, with Apple staff handing out commemorative T-shirts to customers. Pictured above (screenshot from this YouTube video), the new store occupies building number 47 on Freie Strasse, among several high-end stores and restaurants in the famous Basel shopping area. It's Apple's fourth store in Switzerland, joining other Apple retail stores located in Geneva, Wallisellen, and Zurich. It's also the latest Apple store to open in Europe, following the launch of Apple's 101st store, located in Madrid, Spain. The next Apple Store to open in the continent is widely expected to be the one pictured below, situated along the historic Princes Street in Edinburgh. Apple's banners for the venue only say that the store is "coming soon." But a recent report suggests that its grand opening will take place on Aug. 2. These new and upcoming stores are part of Apple's renewed push for its retail services, spearheaded by Apple's retail head, Angela Ahrendts.