July 12, 2014
Last week, Samsung came out with a new ad for its Galaxy S5 smartphone calling iPhone 5s users "wall huggers" and criticizing the short battery life of Apple's flagship handset. Now, the South Korean tech titan has set its sights on Apple's iPad with a couple of new ads for its new Galaxy Tab S tablet. If you can't see the video embedded above, please click here. In the first ad, shown above, a dad and his kid are shown fighting over a tablet, supposedly an iPad. The father wants to keep track of a soccer match, whereas the child just wants to watch "Rio 2." But then the scene switches to the duo using a Galaxy Tab S and each gets to enjoy his preferred mode of entertainment on the same device.
What's going on? Ah, it looks like Dad's tablet can only do one thing at a time. What if it were a Samsung Galaxy Tab S? With the Galaxy Tab S, the whole family has something to smile about.The ad boasts the multitasking capability of the Galaxy Tab S, which also enables accepting calls and sending emails on the tablet while other apps are displayed. Apple's flagship tablet, the iPad Air, doesn't come with the same ability, but is expected to gain split-screen multitasking in the near future. In its second ad, shown below, Samsung touts the screen of the Galaxy Tab S by showing how a mere iPad user could miss out on an otherwise thrilling scene in a suspense movie because of his tablet's having lower contrast than the Galaxy Tab S.
What went wrong here? Ah, it's not a Super AMOLED. What if it were a Samsung Galaxy Tab S? Compared to many LCDs, Super AMOLEDs give you 100 times higher contrast. Instead of 1,000:1, you get 100,000:1 contrast. Conventional LCDs get their color using a backlight, but Super AMOLEDs turn on or off pixel by pixel, each emitting their own light, so you get all the fine details and varied shades of black that many LCDs can't show.If you can't see the video embedded above, please click here. Indeed, the iPad Air doesn't come equipped with a high-resolution Super AMOLED display, but it does feature a Retina-grade 2,048 by 1,536 IGZO display. Launched last month, the Galaxy Tab S is touted as Samsung's thinnest and lightest tablet to date. "This Super AMOLED tablet combines the most advanced display technology with a full range of premium content for an unrivaled entertainment experience," Samsung notes. "The Galaxy Tab S is also powered with enhanced productivity features for effortless multitasking, all elegantly housed in a highly stylish, yet practical design." For its part, Apple is expected to debut later this year the next iterations of the iPad Air and the iPad mini with Retina display, both of which are rumored to feature Touch ID and Apple's new A8 processor.