MLB updates its At Bat and At the Ballpark apps for All-Star Week
by Brent Dirks
July 10, 2014
With All-Star Week almost here, Major League Baseball has updated two of its popular iOS apps – At the Ballpark and At Bat.
The sports league was an early adopter of Apple’s iBeacon technology, installing the devices at 28 ballparks across the United States before the start of the season
Version 3.2.0 of the At the Ballpark app is part of the next phase of the rollout, which starts at Target Field in Minneapolis, site of the mid-summer classic. TechCrunch has more about what users can expect:
There are nine separate attractions in Target Field that users of the updated At the Ballpark app can access, and MLB plans to roll out more iBeacons to additional ballparks over the coming year. The new phase also works in Apple’s favor, demonstrating to potential iBeacon users what other kinds of functionality besides simple check-ins that the hyperlocal transmitters can enable for in-person customers and visitors. This attraction roll out seems like a prime example of how museums might be able to employ iBeacon tech, for instance.The updated app also features upgraded maps for all 30 ballparks with streamlined navigation, updated categories, and new integrated ballpark attractions. At the Ballpark is designed for the iPhone/iPod touch and can be downloaded now for free. At Bat has also been updated with the move to version 7.3.0. Users can now watch the All-Star Futures Game and Home Run Derby live. The news reader now also features breaking news live alert integration. A universal app designed for the iPhone/iPod touch and iPad/iPad mini, At Bat can be downloaded now on the App Store for free. A subscription of $2.99 per month or $9.99 for the entire season is required to use most of the app’s features. For other recent app news and reviews today, see: Ahoy! Assassin's Creed: Pirates goes free as Apple's latest App of the Week, Flicklash is an endless physics-based arcade game with 2 simple rules, The Fleksy keyboard app will support over 40 languages when Apple releases iOS 8.
